You've been using it.
One guy built it.
He's been invisible the entire time.
The page format you've ordered from a thousand times — video at the top, button underneath, no shopping cart, no maze — was invented by one person, in Valparaiso, Indiana, in 2003.
Every DTC brand. Every "As Seen on TV" page.
The entire direct-to-consumer internet.
His name is Johnny Mathis Jr.
You've never heard of him.
He built the infrastructure that made a trillion-dollar industry possible. You've never heard of him.
Before YouTube. Before Shopify. Before landing pages were a thing. He built it.
A lot of people have opinions about marketing. Johnny Mathis built the machine it ran on.
He invented the format the entire internet runs its commerce on. In 2003. Nobody noticed.